Marketing Your Home
I don’t sell homes. This may sound like an odd statement for a real estate agent to make, but it’s true. A home is too big an investment to sell in the way people sell clothing, perfume or even cars. Consumer goods are sold using emotion, impulse, flattery, closing techniques, etc.
Homes aren’t sold in that sense; instead, they are exposed to the market. If I can expose your home to as many buyers as possible, then we will find the person or family for whom your home is perfect, and I won’t have to “sell” it.
With effective marketing, your home will sell itself.
I use a combination of tried and true real estate marketing techniques along with the newest on-line and mobile methods to make sure that everyone who is in the market for a home like yours knows that your home is for sale and that it’s easy to come and see it.
There may be additions to, or variations of, this plan depending on many factors including the sellers’ preferences, but there are nine methods I use to market almost every home.
One – Listing on the Multiple Listing Service®
This is by far the number one way that consumers and their REALTORS® will see that your home is available on the market. Attention to detail in the listing ensures that your home will come up when suitable buyers search the listings.
Two – Google Campaign
Google Ad Words is a very effective program for targeting paid advertisements directly to buyers who are searching the internet using key words that describe your home.
Three – No Lock Boxes
In many areas of the city, it is customary for a listing REALTOR® to put a lock box containing your keys on your home, so that other agents can access them with a secure code. I commit to being present at each and every showing. I will arrive early, turn on the lights, light the fireplace, open the blinds, and be there to answer questions and highlight your home’s unique features.
Four – Open Houses for Agents and the Public
The number of open houses depends on you, the seller. If your home is vacant and you agree, I’ll hold one every weekend. If you’re living in your home or you have tenants, we’ll come up with a plan to minimize the inconvenience to you while making sure that agents and potential buyers still have lots of opportunities to view your home.
Five – Professional Photographs
Many agents take their own photographs. I don't. For a few dollars I can make sure that your home looks its very best in print and online and I truly believe that it makes a big difference.
Six – Invitations
I will walk around your neighbourhood and deliver personal invitations to your public open houses. Your neighbours are the best people to notify about your home being on the market. They likely enjoy the area, and they might even have friends or family who would like to live nearby! Some people are shy about coming to an open house if they are not in the market to buy. An invitation gives them permission to come by and take a look. You never know who they will talk to about your home!
Seven – Personal Contact
I keep my clients and visitors to my open houses and webiste informed of market changes in a number of ways, and when I have a listing they might be interested in, I let them know!
Eight – Professional Floor Plans
An attractive, accurately drawn floor plan offers potential buyers something they can take home along with a feature sheet to remind them of the layout of your home. Buyers typically see five or six properties in a day, and this tool can help them remember yours in the days that follow.
Nine – Web Presence and Social Media
Your listing and the details of open houses will be featured on my website and mentioned on Facebook, Twitter and LinkedIn – even Craigslist has some value when marketing real estate. I use QR codes, have an effective mobile site, and keep up with and use new technologies that impact real estate sales.